AI-Powered Sports Innovation

SentientSports is revolutionising the sports industry by unlocking the full potential of AI in sporting organisations. We develop cutting-edge AI technology to tackle the biggest challenges faced by teams, athletes, and fans. We’re at the forefront of combating online abuse of athletes, empowering smarter decisions with forward-looking analytics, and transforming how global sports brands connect with millions around the world.

Empowering Sports Stakeholders with AI-Driven Solutions

At SentientSports, our commitment to innovation is transforming the sports industry with cutting-edge AI-driven solutions. Our vision is to be the leading force in developing proprietary AI for the sports sector. Our specialised AI engine not only enhances sports analytics but also powers a range of tools that deliver value across the entire stakeholder chain, from teams and athletes to investors and agents. By integrating our domain-specific generative AI and causal AI models, we empower stakeholders to embrace the future of AI, enhancing efficiency across all aspects of their operations. We’re pushing the boundaries of sports technology and business strategy.

  • We built ScoutGPT, the first generative AI tailored exclusively for the sports industry, leveraging real-time data for unparalleled insights. Developed from our extensive research and expertise, ScoutGPT delivers actionable insights and bespoke content—analysing player performance, assessing risks, and predicting transfers. Its user-friendly interface allows real-time interaction with complex data. Currently in beta, we invite you to join and help advance the future of sports analytics. Sign up today.

  • An advanced causal AI tool that enables real-time, interactive "what-if" scenarios during sports matches. This innovation enhances strategic decision-making by analysing cause-and-effect relationships within data, allowing stakeholders—fans, teams, agents, and financiers—to explore potential game outcomes. Unlike general AI that predicts broadly, causal AI simulates specific gameplay changes, providing in-depth insights and boosting fan engagement.

  • At SentientSports, our "GuardianAI" initiative is dedicated to safeguarding athletes using cutting-edge AI technology. We deploy sophisticated AI agents across social media and news outlets to automatically detect abusive content, initiate legal takedowns, and alert relevant authorities. Additionally, our tools help sports clubs identify at-risk players, facilitating timely support and intervention to maintain a safe and positive environment for all athletes.

ScoutGPT Beta Demo

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