AI-Powered Sports Innovation

We use AI to solve some of the biggest challenges in the sports industry, from protecting athletes against online abuse to enabling smarter decisions with advanced analytics. Our GuardianAI technology helps clubs, leagues, and rights holders detect, track, and neutralise abuse in real-time, ensuring a safer digital space. Beyond protection, our AI-driven insights enhance performance, strategy, and fan engagement for global sports brands.

GuardianAI: Protecting Athletes from Online Abuse 🛡️

At SentientSports, we’re redefining athlete protection with GuardianAI, our cutting-edge AI solution designed to combat online abuse in sport. Leveraging agential AI for real-time threat detection and generative AI for intelligent response strategies, GuardianAI empowers clubs, leagues, and rights holders to proactively detect, track, and neutralise abuse before it escalates. Our advanced AI models go beyond simple moderation, providing actionable insights and automated interventions to safeguard athletes, protect brand reputation, and create a safer digital space for sport. We’re pushing the boundaries of sports technology and player welfare, ensuring the future of sport is both intelligent and secure.

Featured In

Get in touch.