AI-Powered Sports Innovation

We use AI to solve some of the biggest challenges in the sports industry, from protecting athletes against online abuse to enabling smarter decisions with advanced analytics. Our GuardianAI technology helps clubs, leagues, and rights holders detect, track, and neutralise abuse in real-time, ensuring a safer digital space. Beyond protection, our AI-driven insights enhance performance, strategy, and fan engagement for global sports brands.

GuardianAI: Protecting Athletes from Online Abuse 🛡️

At SentientSports, we’re redefining athlete protection with GuardianAI, our cutting-edge AI solution designed to combat online abuse in sport. Leveraging agential AI for real-time threat detection and generative AI for intelligent response strategies, GuardianAI empowers clubs, leagues, and rights holders to proactively detect, track, and neutralise abuse before it escalates. Our advanced AI models go beyond simple moderation, providing actionable insights and automated interventions to safeguard athletes, protect brand reputation, and create a safer digital space for sport. We’re pushing the boundaries of sports technology and player welfare, ensuring the future of sport is both intelligent and secure.

We monitor athlete well-being by identifying early warning signs of mental health risks. Using advanced AI, it tracks spikes in online abuse, negative sentiment, and surges in media attention or pressure, flagging players who may be at risk. This enables clubs and organisations to take proactive action, provide support, and safeguard player welfare before issues escalate.
When abuse is detected, GuardianAI takes immediate action to neutralise threats. Reports are automatically sent to social media platforms, while custom countermeasures can be deployed instantly or through a human-in-the-loop system. These include network analysis to ban offenders from stadiums, official responses to expose abuse, legal takedown notices, and forensic data logs for law enforcement. By ensuring swift and decisive intervention, GuardianAI helps organisations protect athletes and uphold accountability.
GuardianAI uses AI-driven agents to protect individual athletes by learning the specific types of abuse they are most likely to face. By integrating sporting context and real-time performance data, it can predict, interpret, and respond to abuse more effectively. This context-aware intelligence ensures that interventions are not only reactive but also proactively tailored to the unique pressures athletes face on and off the field.