ABOUT US

Founded in 2020, SentientSports has brought together some of the brightest minds in AI, sports, and business to tackle the most pressing challenges in the sports industry. Our team includes industry leaders with extensive experience managing the world’s largest sports organisations, identifying key areas where innovation is needed most.

Our efforts focus on enhancing athlete welfare through AI-driven solutions that combat online abuse, developing decision-making models that introduce forward-looking analytics into squad management, and creating fan engagement technologies that democratise AI in sports.

We have worked with over 30 leading teams and organisations across Europe and the US, revolutionising how sports organisations leverage data and technology.