About Us

Founded in 2020, SentientSports brings together leading experts in Agentic AI, sports, and business to tackle the most pressing challenges in the industry. Our team is driven by decades of expertise in multi-agent systems, athlete welfare, and fan engagement, and has worked with over 30 of the top teams across Europe and the US. From GuardianAI’s real-time protection against online abuse to cutting-edge squad management and fan engagement analytics, we’re redefining how sports organisations use AI to drive performance and connect with their audiences.