About Us

Founded in 2020, SentientSports brings together leading experts in AI, sports, and business to tackle the most pressing challenges in the industry. Our team, which includes industry leaders with experience at the world’s largest sports organisations, focuses on enhancing athlete welfare, optimising decision-making, and transforming fan engagement. From GuardianAI’s AI-driven protection against online abuse to advanced squad management analytics and fan engagement technologies, we are redefining how sports organisations leverage AI. Having worked with over 30 top teams across Europe and the US, we are at the forefront of AI-driven innovation in sport.