Sentient Sports
Trusted AI for the business of sport.
We build AI that protects what sport depends on: its people, its content and its competitive edge. Our team builds on years of experience developing AI for defence, where systems have to be robust, explainable and dependable under pressure. We bring that same rigour to sport.
What we do
Athlete protection: detecting and responding to online harms aimed at players and staff, while supporting their welfare.
Media rights: finding and acting on unauthorised use of rights-protected content at scale.
Scouting and performance insight: using AI to help clubs make better recruitment and performance decisions.
Our new site is coming soon. In the meantime, we’d love to hear from you.